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Brand Statement

"Everything we do, We do it for your health" Healthy Life Conditioning

Originating in Japan and holding over 100 patents worldwide, Phiten® is the maker of AQUA-METALS™, a collection of proprietary and unique, metal-infused wellness materials and technologies. With over 130 Phiten store locations spread out through all of Japan, the Phiten brand has become a mainstay and a symbol of sports and wellness within the land of the rising sun.

Gaining notoriety and exposure on the field at sporting events and during historical sporting moments throughout the years, Phiten has won the trust amongst world class athletes around the world.

2018 marks the 35th Anniversary of Phiten Japan’s inception. Our goal now is to globally redefine the meaning of outdoor by applying our design and technology to everything we produce and by inspiring individuals to live and strive for an active and balanced lifestyle regardless of age, activity or level of experience.

“Phi-Ten” is derived from the Greek letter “Phi”, Φ and the exponent 10 and symbolizes our goal: To maximize the perfect balance found in the natural world.

Since our company was established, we at Phiten have pursued research and development with our primary focus on the natural healing power inherent in the human body. Many people today often find it difficult to maintain a proper balance between their mind and body due to stress and fatigue accumulated in their everyday lives.

Under the belief that the body’s own natural healing abilities can be revitalized by achieving the optimal balance between mental and physical health, we have devoted all our energies and passions to research and development to create unique technologies and products, which have now gained the trust and confidence of our customers.

With this customer trust as a cornerstone of our work, we are determined to continuously contribute to promoting the wellness of people around the world by developing more new technologies and products, and applying such technologies to a variety of other fields.

To this end, we will continue to take on new challenges.

President, Phiten Co., Ltd.

Yoshihiro Hirata